For the past 8 years, I've shipped AR experiences, generative AI tools, interfaces across mobile, web, and desktop with tech companies, digital agencies, scale-ups and non-profit organisations.
How do you teach a visual language through a camera to people who've never encountered ASL? I partnered with the Deaf community to design an AI-powered ASL learning experience on Snapchat — owning the roadmap, running 10+ user interviews, and leading 3 MVP tests to ship a product where accessibility wasn't an afterthought but the starting point.
When a high-profile partner's AR experience didn't meet platform standards, I self-initiated a UX audit framework that became the blueprint for evaluating all partner AR content, aligning brand goals with user experience and driving measurable engagement for NYX Beauty.
Dive into how I shaped the production strategy and led UX design to boost playtime and user-generated posts. By standardizing quiz templates and building scalable tools, I enabled sustainable growth across Snapchat’s creator ecosystem.
Generating 3D characters from images and text prompts was technically possible, but the workflow was built for ML engineers, not creators. I redesigned a fragmented, expert-only ML pipeline into an intuitive 0→1 experience. By mapping creator journeys and shaping clear, trustworthy interactions with ML engineers, I cut creation time from ✨days to hours✨ and gave creators the confidence to experiment with advanced technology.
Coordinating thousands of volunteers across countries with a tight budget and no margin for delay. I led 2 XFN teams through design sprints, unified UI guidelines across platforms to reduce engineering overhead, and shipped a React Native app that was proof-of-concept strong enough to secure investment in native platforms down the line.
Snapchat's premium AR content had a conversion problem — users hesitated because the value wasn't visible before purchase. I designed content preview features grounded in behavioural insights, validated through 6 A/B tests, and boosted subscription conversion.
From sleek interfaces to engaging interactive experiences, my design practice unites form and function with intention. I craft responsible products for diverse users.
I don't do research to check a box. I run discovery interviews, community-led testing, and rapid MVP experiments to find the insight that unblocks the roadmap.
I lead with energy, empathy and a unifying vision. I align teams, build momentum, and guide cross-functional partners toward thoughtful outcomes.
